If you turn on the TV in northwest Louisiana, you will probably see KTBS with weather watches, local heroes, and breaking news. But behind that well-known jingle comes a another side of the station: KTBS Marketing Shreveport, which is full of creative energy and promotional work. It’s like the engine room, which the public can’t see but that powers many local enterprises.
So, how can they get brands from “just okay” to “talk of the town”? First, KTBS Marketing stays near to the heart of Shreveport-Bossier. They know what stories get people excited and what pictures stick in their minds since they grew up here. They don’t just send out the same ideas to every firm. Instead, they meet with each one—sometimes over coffee, but usually in a conference room—to talk about what makes each one unique and what they want to achieve. Their TV roots still matter, even in a culture that loves internet. There’s nothing like a commercial that comes on right before the parish is about to eat.
Don’t be fooled: KTBS Marketing is not trapped in 1987. It’s true that TV is their main business, but they could also be planning social media blitzes or specialized web marketing. Their employees have to do a lot of different things during the day, like shooting videos at dawn, doing voice-overs before lunch, and launching Facebook ads before going home. There is never a set schedule for workdays. That’s what makes it hard and beautiful. They might be outside in the pouring rain getting drone footage of your new sign on Youree Drive. Other times, it’s late-night edits and humble pie when something doesn’t “pop.”
Local businesses like KTBS because it has a “handshake” spirit that is always there. Face-to-face deals are better than emails that get lost in the ether for weeks. There is a feeling of working together, like dragging a neighbor’s truck out of the mud. It’s hard to market since you have to use both data and imagination. People at KTBS know the dance; they’ve been doing it for years.
To be honest, the Shreveport market can be strange. Every weekend there is a festival, and business owners and faithful watchers have strong ideas. KTBS is always up to date. They can change their plans at the drop of a hat, like when a local festival requires a last-minute section or a restaurant’s breakfast menu needs a jazzy social clip. You’re close if you think of “organized chaos.”
A BTB owner told me that her phone rings every time her ad plays at halftime. A KTBS-led campaign with funny captions and drone pans over Cross Lake is said to have helped another business’s digital growth. Most importantly, it’s that personal touch—someone from the area who laughs at the same jokes and cheers for the same parade floats. It matters.
KTBS Marketing Shreveport is more than just an agency. Your neighbor is the one who knows everyone at the crawfish boil. The true trick for them? Combine historic knowledge, local flavor, and a lot of hard work. Who’s ready for the next afternoon photo shoot?
KTBS Digital Marketing
312 E Kings Hwy, Shreveport, LA 71104, United States
+13188615800
https://maps.app.goo.gl/FjBmQZHnzQ4D3noc6